Content is King, Communication is Emperor: The 4 C’s of Digital Communication
Key Takeaways: – Communicating with customers and clients online presents complications. – When planning your digital content, make sure you follow these 4 C’s of communication. – Focused content that delivers a clear message will be more effective for your small business. – Use storytelling elements and consistently communicate with your audience. When it comes […]
Understanding Intelligent Content
Updated June 2021 There are two reasons why it’s time to take a hard look at the content you have on your website. The first is the steadily increasing percentage of online inquiries that are voice searches. PricewaterhouseCoopers reports that 71% of consumers prefer voice search over typing out their inquiry, and as smart speaker […]
