Term archive for "Local Social Media"

Working with Influencers – When & Why to Do It

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Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media has created a… Continue Reading »

Social Media: A Communications Tool for Local Government

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If you live in New York City, Seattle, or even Virginia Beach, you might not be surprised to find out information from and about your local government available on Facebook and Twitter. These cities lead the way in using social media as a communications channel – but what about small town America? In suburban and… Continue Reading »