Term archive for "Loyalty Programs"

Looking at Loyalty Programs: Are They A Good Idea for Your Business?


The average American belongs to 38 loyalty programs. Loyalty programs typically offer rewards – things like points that can be redeemed for merchandise, frequent flier miles, or discounts – in exchange for repeat business. Yet many retailers and business owners who offer loyalty programs find that customer interest appears lackluster, and there’s no demonstrable relationship… Continue Reading »

Gamer Girls…They’re Everywhere


When you hear the word “gamer” what do you think of? The stereotypical image of gamers is that they’re overwhelming male. That stereotypical image is wrong, according to recent research by the Jun Group. 60% of female survey respondents reported playing they are mobile games on a daily basis, compared to less than half of… Continue Reading »