Term archive for "Marketing Jewelry Retailers"

How Does Your Website Look On Your Customer’s Smartphone?

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As a jewelry retailer, your website is the heart of your business. It’s where potential customers look to discover the full range of your offerings, including your custom work, designer brands, and services, such as repairs and engraving. For those of you who offer e-commerce, your website is also where your customers go to shop…. Continue Reading »

How Much Will Your Customer Spend on an Engagement Ring…Really?

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Nationwide, couples are demonstrating they’re willing to spend slightly more for an engagement ring. That’s according to this National Jeweler article, which shares insights based on a recent survey from The Knot. In 2013, couples were paying an average of $5,598 for their engagement rings; in 2104, the number was $5,855. In 2014, couples paid… Continue Reading »

Jewelers: Is Going To Your Website Like Visiting Your Store?

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I’ve just gotten back from a round of at several jewelry industry conventions and I have to share a story I heard from a retailer with you. Like many jewelers, this particular retailer carries a mix of their own custom jewelry creations and several designer lines. They’ve been in business for a quite a few… Continue Reading »