Term archive for "Marketing Messaging"

How to Talk to Your Customers About Coronavirus


Everyone’s talking about Coronavirus. This pandemic is impacting our society in many ways. Major events have been cancelled, companies are encouraging employees to work remotely if possible, schools are closing or switching to online-only instruction, and we’re being urged to adopt “social distancing” – the World Health Organization explains that this is maintaining a physical… Continue Reading »

Keeping Your Company’s Message Afloat in a Tidal Wave of Information


The weather’s been horrific lately. Up here in the Northeast, we’re having some flooding – fairly significant in areas, to the point that some roads in nearby Baltimore were completely washed away. But I’m not a meteorologist, I’m a marketer, and when I see streets overflowing with water, I think about customers facing a tsunami… Continue Reading »