Term archive for "marketing strategy"

When Your Employees Are Slacking Off On Their Smartphones Instead Of Working…Pay Attention!

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“I understand that working at the movie theater isn’t necessarily the most thrilling way to spend your Saturday afternoon when you’re twenty-something years old,” Ron said. “But I have a hard time dealing with my employees being on their phones when I’m paying them to be working.” One day, Ron snapped, and asked one of… Continue Reading »

The In-Store Experience Must Reflect Your Online Messaging

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I could have called this blog entry “Don’t shoot yourself in the foot!” but I didn’t want people to think I was talking about gun safety when the real message is about digital marketing. Here’s what happened: this week, I was shopping in a fairly good-sized chain store. I had gone there for a specific… Continue Reading »

Analyzing Your Marketing Efforts for 2014

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We know, we know – it seems like everybody and their best friend quotes Benjamin Franklin – but that might be because the guy knew a lot that’s really relevant to today’s business owner. Our current Franklin quote is “By failing to prepare, you are preparing to fail.” This concept is absolutely central to how… Continue Reading »

The 4 C’s of Marketing

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Marketing to me has never been an exact science, but there are certain ingredients that make up successful marketing plans and strategies. Here are the 4C’s of marketing: Creativity, Clarity, Consistency, Continuity. Creativity: You are unique and you should celebrate that in your business. Find different things about your organization that allow you to stand… Continue Reading »