Term archive for "Millennials"

Embrace The Power of the Pop Up: Sell More By Going Where Your Customers Are

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Practically every retailer has heard of the pop up shop, but what isn’t common knowledge is the fact that these temporary storefronts – some lasting only a day, while others exist for months – are well on their way to being a business essential. Shopify has declared that pop ups are here to stay, in… Continue Reading »

It’s Lit: Google’s Insights on Gen Z’s Favorite Things

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Members of Generation Z were born during or after 1995 and are widely reported to command $44 billion in purchasing power. Google did some research into what brands were valued by members of Gen Z, and compared their results to the beliefs held by Millennials. Brands were rated on two criteria – how aware members… Continue Reading »

Don’t Be Afraid To Go Deep: Meaning Matters to Millennials

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In the January 2016 issue of Elle magazine, you’ll find an interview with designer Alexander Wang. Wang’s work may already be familiar to you – he was at Balenciaga for quite a while, and H&M after that. Some of the article features his new collection; think very high end bicycle chains, wrought in palladium or… Continue Reading »

Better Safe Than Sorry? Not If You’re Trying to Connect With Millennial Customers

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In reviewing Micah Solomon’s excellent Forbes article, “2015 Is The Year of the Millennial,” I came across this bit that I’d like to share with you. After explaining that members of the Millennial generation define themselves as being willing to risk some level of danger in pursuit of excitement and adventure, Solomon writes, “Embracing danger… Continue Reading »