Term archive for "Millennials"

It’s Lit: Google’s Insights on Gen Z’s Favorite Things

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Members of Generation Z were born during or after 1995 and are widely reported to command $44 billion in purchasing power. Google did some research into what brands were valued by members of Gen Z, and compared their results to the beliefs held by Millennials. Brands were rated on two criteria – how aware members… Continue Reading »

Don’t Be Afraid To Go Deep: Meaning Matters to Millennials

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In the January 2016 issue of Elle magazine, you’ll find an interview with designer Alexander Wang. Wang’s work may already be familiar to you – he was at Balenciaga for quite a while, and H&M after that. Some of the article features his new collection; think very high end bicycle chains, wrought in palladium or… Continue Reading »

Better Safe Than Sorry? Not If You’re Trying to Connect With Millennial Customers

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In reviewing Micah Solomon’s excellent Forbes article, “2015 Is The Year of the Millennial,” I came across this bit that I’d like to share with you. After explaining that members of the Millennial generation define themselves as being willing to risk some level of danger in pursuit of excitement and adventure, Solomon writes, “Embracing danger… Continue Reading »

Why Your Millennial Marketing Is Off Target

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Do you have a marketing campaign designed specifically to reach your millennial customers? One campaign or approach simply isn’t enough, according to the market research firm, Exponential. This generation of shoppers, aged 18-33, is quite diverse. A one-size-fits-all campaign to reach them is doomed to fail. What should you do instead? Perhaps it’s time to… Continue Reading »