Term archive for "Outsourcing social media"

Can You Really Outsource All of Your Social Media?

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We’ll start this article by stating the obvious: among the suite of services we provide to our clients is social media marketing. Social media is a great way for businesses to connect with their customers; it’s increasingly important as a customer service channel, and, when advertising tools are used strategically, social media boosts brand visibility… Continue Reading »

A Guide to Outsourcing Your Social Media Management

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On Tuesday we discussed the real cost of social media, but we saved one important cost for today: the fees associated with hiring someone to manage your social media. Balancing the Costs and Benefits Just as with any decision you make for your business, you should perform a cost benefit analysis before you decide to… Continue Reading »