Term archive for "Search & Social Media"

A Great Video Isn’t Enough: Understanding Search & YouTube

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A lot of the time, we don’t have any trouble convincing our clientele that they need video. It’s pretty self-evident why video is important. Nine out of ten shoppers report finding video extremely helpful when making a purchasing decision; three quarters of business executives and B2B buyers report watching at least one work related video… Continue Reading »

Understanding How Mobile, Search & Social Work Together Will Help You Build Your Business

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We’ve reached an important tipping point in the digital marketing world. More than half of all searches now take place via a mobile device, as does 60 percent of social media activity. It’s essential to understand the relationship between search, social and mobile if you want to build your business. Over half of all searches… Continue Reading »

Link Building vs Link Earning: An SEO’s Guide

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In a time when “Quality Content” is touted as the prevailing factor contributing to SEM, many webmasters have become frustrated at the lack of tangible, definitive tactics to improve search rankings. It seems we’ve left the age of if I do X (list my website on 100 web directories, for instance), I will get Y… Continue Reading »