Term archive for "Social Media Influence"

Move Over Mama: Social Media Displaces Family & Friends as Top Source of Fashion Advice

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Who do shoppers turn to for style tips, fashion advice, and product recommendations? Social media influencers have recently captured the number one spot on the list of reliable fashion idea sources, displacing family and friends, who’d long held the primary position. 500 female shoppers between the ages of 18-34 were interviewed, with 41% reporting, they… Continue Reading »

Sharing Funny Memes on Instagram Will Make Justin Bieber Call You…But Only if You Do It Right

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Having a top celebrity talk about your products or services is an absolute dream for many small business owners. For a while, there was something called “The Oprah Effect,” where the fact that the talk-show how mentioned an item as part of her favorite things show or chose a title for her book club would… Continue Reading »

Leadership Changes & New Features May Make Klout Relevant

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Klout has always occupied a strange place in the social media universe. Rather than presenting itself as the stereotypical social network, Klout was all about measuring influencer impact. By tracking the number of followers and types of engagements a user had on a variety of social media platforms, including Facebook, LinkedIn, and Twitter, Klout would… Continue Reading »