Term archive for "Social Media Marketing News"

Background Checks: Not Just For Your Employees Anymore

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If you’ve never heard of PewDiePie, odds are you don’t have a child in middle school. The YouTube star has a huge following among the tween and teen set, making him an ideal candidate as an influencer for Disney – right up until the moment when PewDiePie’s brand of ‘humor’ included virulently anti-Semitic commentary including… Continue Reading »

Coming Soon: Instagram Business Profiles!

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One out of every five Americans uses Instagram, and the social media platform is well aware of how attractive it is to business owners. Advertising options have recently expanded, with the Carousel ads now allowing video and image based content to be used together. Now TechCrunch is reporting that Instagram is testing business profiles. Business… Continue Reading »

Two Twitter Changes You Need To Know About

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Twitter has been struggling to define its value in the crowded social media world. While the platform has a remarkable number of loyal users, it’s definitely not for everyone. People either love the compressed, fast-paced flow of information Twitter provides or they don’t. The 140-character limit has been especially difficult to deal with: in such… Continue Reading »