Term archive for "social media marketing tips"

Summer School: 6 Digital Marketing Improvements To Make Now So Your Holiday Season Rocks!

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It’s July, which means the busy holiday shopping season starts in less than 90 days. Take advantage of summer’s laid-back vibe by doing the behind-the-scenes maintenance that keeps your digital marketing doing its job: creating customer interest and converting that interest into sales. Here are 6 things you can be doing right now to help… Continue Reading »

Do You Talk About Your Community on Social Media?

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More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen as a vital, engaged part of the neighborhood is important to many business owners. Social media is uniquely valuable as a tool to showcase your community commitment while strengthening the… Continue Reading »

Facebook Is Bad For You: Does This Matter To Your Business?

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By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression. What does that mean? A causal relationship is one in which a… Continue Reading »

Two Twitter Changes You Need To Know About

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Twitter has been struggling to define its value in the crowded social media world. While the platform has a remarkable number of loyal users, it’s definitely not for everyone. People either love the compressed, fast-paced flow of information Twitter provides or they don’t. The 140-character limit has been especially difficult to deal with: in such… Continue Reading »