Term archive for "social media marketing tips"

Do You Talk About Your Community on Social Media?

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More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen as a vital, engaged part of the neighborhood is important to many business owners. Social media is uniquely valuable as a tool to showcase your community commitment while strengthening the… Continue Reading »

Facebook Is Bad For You: Does This Matter To Your Business?

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By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression. What does that mean? A causal relationship is one in which a… Continue Reading »

Two Twitter Changes You Need To Know About

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Twitter has been struggling to define its value in the crowded social media world. While the platform has a remarkable number of loyal users, it’s definitely not for everyone. People either love the compressed, fast-paced flow of information Twitter provides or they don’t. The 140-character limit has been especially difficult to deal with: in such… Continue Reading »

Understanding Pinterest’s Real Power: Most Pinners Make Purchases

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Pinterest is five years old. In that half-decade, the image collection and curation social media site has grown at breathtaking speed; currently there over 70 million active users, 85% of whom are female. Now Millward Brown, a division of the world’s second largest market research company, has released a study detailing exactly how influential Pinterest… Continue Reading »