Term archive for "Targeted Ads"

Get Ready for the Sound of Silence: Google Expands “Mute This Ad”

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Almost everyone has had the experience of browsing an online store, lingering for a moment or two over an item that was kind of appealing, and moving on without making a purchase, only to have ads for that appealing item show up time and time again – even when you’re not shopping at all, but… Continue Reading »

Boost a Post with Targeted Interests

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Over a year ago, pages started to slip in visits from fans just as Facebook rolled out their “boost a post” feature. The goal, at least from Facebook’s point of view, was to get small businesses to start spending money on driving fans back to their pages. This feature has evolved through the year and… Continue Reading »