Understanding Data: The Pros and Cons of Observational Data
Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.
Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.
Get a digital advantage delivered to your inbox weekly
