Term archive for "Website Design"

New Year, New Website: What You Need to Help Your Business Grow

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In 2019, every business is an online business. Today’s customers are researchers, who spend significant amount of time exploring their options before committing to even minor purchases. If this process brings them to your website, you have a limited opportunity to convince them that you’re what they’re looking for. This is true even if you’re… Continue Reading »

Should Your Store Look Like Your Website?

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Everybody sleeps, but not everybody wants to buy a mattress online. Nest Bedding has always embraced an omnichannel strategy, with a very robust e-commerce presence as well as brick and mortar locations. What’s really interesting, as Digiday reports, is how the physical store locations’ design and aesthetic was influenced by the website. [Customers] are going… Continue Reading »

Scroll On: Why Scrolling is the New Normal

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If you jumped on the web bandwagon early for your business, you’re probably familiar with the phrase “above the fold.” This is the idea that you should have everything important on each web page positioned such that the user does not need to scroll down to see it. Five, three, or maybe even just one… Continue Reading »

Mom Always Taught Me: Being Beautiful Takes Work

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On Saturday evening I was talking to friend of mine about clothes and fashion. I found myself sharing the advice my mom used to tell me; “ Have you ever found yourself envious of another business’s website? Now I am not talking about a big company’s website – those sites are like celebrities who always… Continue Reading »