Term archive for "Website Strategies"

Half of Gen Z Shoppers Expect Websites to Anticipate Their Needs

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The Center for Generational Kinetics researches how different generations of shoppers discover and interact with retailers and brands. In a recent study of Generation Z – shoppers currently aged between 2-19 – they found that 50% of these shoppers won’t go to a website that can’t anticipate what they’re looking for. Let’s take a look… Continue Reading »

Does Buy Online, Pick Up in Store Really Work for the Retailer?

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The 2014 holiday season was good to online retailers. EMarketer reports a 16% growth over the previous year; encouraging news in an environment where customer confidence was uncertain. In store pick up orders increased 40% on Black Friday and Cyber Monday 2014. Click To Tweet Buy Online, Pick Up in Store campaigns began to be… Continue Reading »

A Website’s Work Is Never Done

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Creating a website is a very different process than writing a book. Unlike an author, a business owner never gets to write those satisfying words, “The End.” Adding new content regularly to your website is a marketing essential, both in terms of capturing customer attention and boosting SEO rankings. That being said, there’s a certain… Continue Reading »

Mobile Marketing Reaches Luxury Buyers

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Today, I’ve got the great privilege of presenting at the SMART Jewelry Show in Chicago. Here are some of the highlights of the eye-opening information about mobile marketing that I’ll be sharing there: Google has announced that 2014 may be the year that mobile search takes over from other forms of search. Luxury buyers –… Continue Reading »