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The Pros and Cons of Live Streaming for Small Businesses

The Pros and Cons of Live Streaming for Small Businesses

Key Takeaways:

Live streaming is an existing digital marketing trend that gained significant traction during the ongoing coronavirus pandemic, especially for influencers across video and social media marketing platforms. Here’s what you need to know about the growth of live streaming and how this trend can be used to boost your small business:

The Growth of Live Streaming

Live streaming gained a new lease on life during the coronavirus pandemic, as viewership increased across multiple platforms and newly introduced features enhanced marketing and creative potentials in the arena.

As many big-name brands partner with influencers, creators, and celebrities to promote online shopping and events via livestreaming, many small business owners are left wondering: How can this digital marketing trend benefit my small business?

Live streaming gives consumers an opportunity to:

Pros & Cons of Live Streaming for Small Businesses

Livestreams give businesses a way to share products and services with consumers and communicate about them in real-time. They’re a highly interactive digital marketing tactic where anything can happen. Instant broadcasting provides a forward approach to gaining more exposure, especially on Facebook and Instagram. Here are a few pros and cons to live streaming for small businesses:

Live Streaming Pros

Live Streaming Cons

Test Out the Waters

Want to test out the waters of video marketing before you dive head-first into a live stream? If you’re unsure about whether live streaming is right for your brand or don’t know how to align your brand’s content with a live stream, or how to add video marketing to your rotation, check out these on-demand options from TTG!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office