Multi-Week Meta Ads Course for Retail and Small Businesses
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Meta Ads: A Comprehensive Guide

Dive into our immersive program, a harmonious blend of training coupled with strategic insights and advice. For a more personalized experience, we’re capping participation at 10 seats.

Program Highlights:

  • Engaging training videos
  • Informative handouts
  • Two live mentoring sessions

Curriculum Overview:

When you register, you’ll receive a pre-session video that will help you know what you need before you arrive for the first session. This introductory video ensures you have all the essentials ready and at hand for an engaging learning experience.

Live Session 1:

Laying the Groundwork & Decoding Ad Types

  • Crafting timely holiday ads

  • Ideal start dates

  • Recognizing and selecting ad types

  • Necessary preparations post-session

  • Ensuring compliance with standards

Note: After this session, immerse yourself in the videos below to kickstart your ad creation journey.

"The first time I attended a TTG in-person was at an IJO conference. The things I heard made sense to me, so now I have to apply it to our business, but (1) 45-minute session is not enough. So, we made it a point to attend TTG's sessions in both IJO & JCK. The main reason for taking the TTG course is because Jennifer first & foremost is extremely knowledgeable, has a great personality, she's smiling all the time and makes me feel that I can do this too. Now, I still have a long way to go when it comes to 'the social media advertising digital world.' TTG is a great start to getting there."
Anonymous

Module 1:

Mastering the META Ads System

  • Navigating the META ad landscape.
  • Grasping campaigns, ad sets, and individual ads.
  • Deep dive into diverse ad types.

Module 2:

Crafting Perfect Assets

  • Essentials: from images and videos to compelling copy.
  • Rationale behind the required assets.
  • Best practices for asset creation.

Module 3:

Demographics & Placement: Getting it Right

  • META ad placement: best practices to pinpoint your audience.
  • Homing in on your ideal customers.
  • Ad strategies for local targeting.
  • Saving and reusing audience profiles.

Module 4:

Ad Set-up Demystified

  • Single image/video ad initiation.
  • Carousel ad breakdown.
  • Collection ad introduction.
  • Incorporating tracking mechanisms in your ads.

Module 5:

Latest Release: Advantage+ Shopping Campaigns

  • Prerequisites for successful ads.
  • Setting the stage: Advantage+ Campaign and ad sets.

Module 6:

Analyzing Ad Performance

  • Deciphering the ad performance metrics.
  • Key focus areas.
  • Fine-tuning your ads based on performance reviews.

Live Session 2:

Addressing Queries & Offering Support

  • Send in your questions beforehand for a seamless session.

  • Experience live screen sharing and support, tailored to your learning journey.

"I have been needing a class like this for YEARS! I've dabbled in advertising, but I never knew the 'nuts and bolts' of Meta Ads, how to navigate Ads Manager and Business Manager, and also didn't realize my installed pixel wasn't the right pixel!!! This small group class was just what I needed to gain confidence and propel our Meta advertising to the next level. Thank you!"
Cara OlsonStambaugh Jewelers

Session Price $395

3 hours of live training and 6+ hours of self-paced training

Schedule:

  • Session 1:
    Tuesday, Jan 9th  |  1:00pm - 2:00pm Eastern
  • Session 2:
    Tuesday, Jan 16th  |  1:00pm - 2:00pm Eastern
  • Session 3:
    Tuesday, Jan 23rd  |  1:00pm - 2:00pm Eastern
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