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Understanding How Mobile, Search & Social Work Together Will Help You Build Your Business

Understanding How Mobile, Search & Social Work Together Will Help You Build Your Business

We’ve reached an important tipping point in the digital marketing world. More than half of all searches now take place via a mobile device, as does 60 percent of social media activity. It’s essential to understand the relationship between search, social and mobile if you want to build your business.

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Social media has a direct and profound impact on your search engine rankings. Customers use social media extensively as a discovery tool, spending significant amounts of time looking for products and services they’d like to have. Especially important in this discovery process is the recommendations of a user’s friends and acquaintances; social media done well is superior word of mouth marketing.

Every time your brand is mentioned on social media, particularly on image curation sites like Pinterest, there is a positive impact on your website’s ranking. The more influential the person posting about your brand is on social media (and here, influence is measured both in terms of the number of followers they have and the typical reach of their content) the bigger the impact will be.

Google’s search algorithms are being continually refined. The two trends we know are dominant right now are a prioritization of mobile friendly sites and an increased emphasis on social media content, especially relevant to in-bound links. The value of in-bound links has been compromised by quality concerns; the high number of spam or low quality links, as well as the existence of a marketplace where links are bought, sold, or traded.

With that in mind, it’s time for every business owner to think strategically. You need to know what you want your company to be found for and determine the best way to spread that news via social media. Additionally, it’s imperative that customers can transition seamlessly from social media to your website on their mobile device without any disruption of the experience. Making sure your website looks great and functions flawlessly when viewed on a smartphone or tablet needs to be a top priority. The companies that bring their search and social campaigns into alignment are the companies that are going to win in today’s competitive marketplace.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office