Facebook is still holding onto its share of popularity with about 178 million Americans using the platform. Combine that with the more than 200 million small businesses from across the globe using Facebook’s tools, and you’ll see why the platform has become a major hub for commerce and conversation.
The Facebook advertising system, though it has undergone innumerous changes over the years, is among the most popular – and most useful – of the tools on offer. Whether you create your own ads, outsource your digital advertising to a marketing agency, or are doing some research on how to get started, this quick tip for how to use the Facebook Ad Library is one you’ll want to remember!
Like any library, the Facebook Ad Library is a collection of information that you can search through and use to learn. This library in particular is all about a business’ current, active ads. When accessing your own ad library, you’ll be able to see all of your ads in one place and understand how they look to the other Facebook users that they target.
But it’s not just a helpful tool for quality checking your own ads. As part of Facebook’s effort to improve transparency, the Ad Library feature actually allows you to see ads that are running for any business across Facebook and Instagram.
The Facebook Ad Library is a useful tool to keep in mind throughout various stages of your digital advertising journey. Regardless of your relationship with Facebook ads, the ad library can be helpful in devising and adjusting your marketing strategy – for advertising and beyond.
Figuring out how to improve your ad performance can be tough if you’re not sure what metrics to take into account. With your new knowledge of the Facebook Ad Library, you’ll have a bit more guidance on what to do next. And if you find yourself needing more help, consider working with a digital advertising expert who can help tailor your ads to fit your goals.
Digital advertising is an ongoing process of creating, analyzing, and adjusting. Don’t create a campaign and let it run unchecked! You should assess the data from each of your ad campaigns and make changes to keywords, audiences, and imagery accordingly to better reach customers.
Check out these on-demand sessions to learn more about advertising on Facebook and Instagram.