Key Takeaway:
Understand the importance of self-care for your business.
Equip yourself with TTG’s Website Wellness Checklist for Retailers to step up your business’s health.
August is National Wellness Month, and while many of us focus on self-care for our bodies and minds, it’s just as important to think about self-care for our businesses. As a retail business owner, you’re likely juggling a hundred things at once—inventory, staff, marketing, customer service—and your website often ends up on the back burner.
But here’s the truth: your website’s health directly impacts your peace of mind. When your site is slow, outdated, or confusing for your customers, it doesn’t just hurt your sales. It adds stress, costs you time, and makes you feel behind.
This month is a perfect reminder to reframe how we view and care for our websites. Think of a website audit as a form of business self-care. It helps you rebalance, streamline, and make your life easier.
“A website audit as a form of business self-care. It helps you rebalance, streamline, and make your life easier.”
Technology Therapy® Group
A Balanced Business Starts with a Checklist
Taking care of yourself might involve following a morning routine or a skin care regimen, and similarly, taking care of your business can be as simple as using a checklist. A website audit checklist ensures your digital storefront is clear, helpful, and truly working for you – not against you.
Not sure where to begin? You’re in luck! We’ve created a retailer-friendly website self-care checklist to get you started:
TTG’s Website Wellness Checklist for Retailers
1. Home page Clarity
- Does your home page clearly explain what you offer?
- Are your latest promotions or featured products easy to find?
- Is your value proposition front and center (i.e., what makes your store unique)?
2. Navigation
- Can customers easily find your products, services, or store info?
- Do you have 4-6 clear navigation items (not cluttered with too many links)?
- Are your menus intuitive, with drop-downs or grouping for easier browsing?
3. Mobile Experience
- Is your site easy to navigate on a phone or tablet?
- Do your fonts, buttons, and product pages load well on mobile?
- Is your checkout process smooth and quick on mobile devices?
4. Store Hours & Contact Info
- Are your hours, location, and contact options clearly listed?
- Are they up to date for the season or upcoming holidays?
- Do you offer multiple contact options (e.g., form, phone, chat, or text)?
5. Product Pages
- Do your product descriptions include key details like dimensions, materials, shipping, and returns?
- Are your photos clear and high-quality?
- Are related products or “you might also like” suggestions featured to support upselling?
6. Page Speed & Load Time
- Are your images optimized so your site loads fast?
- Does your home page take more than 3 seconds to load?
- Have you tested your site speed using tools like Google PageSpeed Insights?
7. SEO & Metadata
- Are your pages titled clearly (under 60 characters) and using relevant keywords?
- Do your meta descriptions tell the customer what to expect on each page?
- Are you using heading tags (H1, H2, etc.) to organize your content for search engines and users?
8. Calls to Action (CTAs)
- Are your “Buy Now,” “Book a Consultation,” or “Join Our List” CTAs easy to see and click?
- Do you have clear next steps on every page?
- Are your CTA buttons visually distinct and placed in high-traffic areas?
“Taking care of yourself might involve following a morning routine or a skin care regimen, and similarly, taking care of your business can be as simple as using a checklist.”
Technology Therapy® Group
Use AI to Stay Organized and Clear-Headed
Want help keeping it all straight? You can use tools like ChatGPT or Perplexity to outline your audit checklist, keep notes organized, or even generate suggestions for new product descriptions or FAQs. AI can be a form of self-care, too. It can help lighten the load so you can focus on what matters most.
Ready to Practice Self-Care (Business Style)?
Just like a good night’s sleep or a weekend getaway can put you in a better place, a clean and functioning website can do the same for your business—and make your life easier. It supports your marketing efforts, enhances the customer experience, and takes pressure off your team. When your website is aligned and performing well, your business can truly be its healthiest and best self, not just during National Wellness Month, but all year long!
Need a Second Set of Eyes on Your Site?
Explore our Digital Audit Packages for a detailed, personalized look at your online presence, so you can stop guessing and start feeling good about your digital storefront.
