Key Takeaways:
Learn why Claude stands out from other AI tools when it comes to content writing.
Discover some tips for using Claude and training it on your brand’s voice and style.
Find out what types of content Claude is best at creating.
When it comes to AI tools, ChatGPT often takes the center stage. But another tool is waiting backstage, ready for its deserving moment in the spotlight: Claude AI.
Created by Anthropic, Claude has become a go-to for business owners and marketing teams who want high-quality writing that sounds more like them. While Claude can’t do everything (yet), when it comes to long-form content, brand storytelling, and tone-matching, it’s quickly building a loyal following.
I personally choose Claude when I want to do quality content writing. While other AI tools are capable of learning, they don’t have the personality elements I’m looking for. The style I created from my writings has captured my voice and elevated my writing.
Ready to tap into the potential of Claude for your content? Let’s explore what makes Claude so effective as a writing assistant, so you can start making the most of it for your business.
“I personally choose Claude when I want to do quality content writing. While other AI tools are capable of learning, they don’t have the personality elements I’m looking for. The style I created from my writings has captured my voice and elevated my writing.”
– Jennifer Shaheen, Founder and President, Technology Therapy®️ Group
A Natural Fit for High-Quality Writing
Claude stands out because of its impressive ability to generate writing that feels smooth, thoughtful, and human. Its sentence structure and rhythm vary naturally (just like a good writer’s would), and it’s particularly good at understanding nuance. That means fewer robotic-sounding phrases and more content that flows like a real conversation.
One of Claude’s biggest strengths is its contextual intelligence — its ability to “read between the lines” and grasp what you’re asking for. Whether you’re writing a customer email that needs a careful tone or a blog post that explains a tricky concept, Claude can balance professionalism and clarity better than many AI tools on the market today.
Teaching Claude to Sound Like You
Voice matching is where Claude really shines. If you’ve ever tried AI-generated copy that didn’t quite sound like your brand, you’re not alone. I’ve found that Claude takes a more holistic approach than other AI tools, learning not just your words but your style, rhythm, and intent.
- Want to fine-tune its voice for your brand or writing style? Here are a few pro tips: Choose style from the selection under the copy box, and then select “Create and Edit Style” Upload a large sample of your writing. Don’t just give Claude one blog or email—create a text file with multiple examples. The more context, the better. Claude will analyze your writing and provide feedback about your style.
- Describe your voice. In addition to uploading samples, include a few lines that explain how your brand sounds: “Friendly but knowledgeable, with a touch of wit” or “Direct, helpful, and never salesy.”
- You can also go into each Style Claude creates and edit the style instructions manually if needed (click on the “create and edit styles” button). Claude can save a variety of styles in its Style library, so you can turn on the right one for the type of writing task you’re giving it.
Bonus Tip: Claude offers four default styles in its settings, but it gets even better when trained on your unique voice.
The Writing Experience: What It’s Best At
Claude excels at:
- Blog content that sounds human and helpful
- Storytelling for brands that want to build emotional connections
- Explaining complex ideas in a way that everyday readers can understand
- Email copywriting with emotional intelligence and appropriate tone
- Tone-shifting—e.g., from friendly to formal while keeping your brand voice consistent
Picture this: a small business using Claude to rewrite their services page noticed the copy felt more approachable and less templated than what they’d gotten from other AI platforms. Claude captured their voice without needing a dozen rounds of editing.
Another perk you’ll get with Claude is that it can read files you upload and help you refine them. (Files can be in PDF, spreadsheet, or draft email format.) This is part of the paid Claude Pro version, and it’s a worthwhile investment if your team is doing regular content work.
2 Tips for Crafting Smarter Claude Prompts
When you approach Claude with an informed and strategic mindset, you’ll get better writing results. Here are two strategies I recommend to make your prompts (and outputs) even better.
- Break It Down
If you’re having Claude write something new, ask for an outline first. Then review it and ask for edits. Only when you’re happy with the direction should you ask Claude to draft the full piece. - Use the Goal-Audience-Content Formula
Like with other AI writing tools, the more specific you are with your prompts, the better your results you’ll get with Claude. One formula I’ve found for prompts is to break down your prompt into three sections: goal, audience, and content.
Streamlined Features for Busy Teams
Claude may have fewer bells and whistles than other AI tools, but it focuses on doing the core tasks well. And it’s cleanly designed for productivity. It has the ability to:
- Batch delete conversations to stay organized
- Update profile preferences so your outputs match your role and needs
- Memory settings (on the Pro version) that recall your preferences over time
- Efficiently train (you can get great results from just 3–7 strong writing samples)
If you’re working on a tight schedule, Claude can help generate social captions, email sequences, or long-form content from scratch. (Just make sure to break the steps down clearly and stay involved with feedback!)
“Voice matching is where Claude really shines. I’ve found that it takes a more holistic approach than other AI tools, learning not just your words but your style, rhythm, and intent.”
– Technology Therapy®️ Group
Final Thoughts: A New Kind of Writing Assistant
Like with any AI tool, Claude isn’t perfect. It still needs a human to review and refine its work. But when you want content that feels genuine, reflects your voice, and hits the right tone across marketing platforms, it’s one of the best writing tools available today.
Whether you’re a solo entrepreneur or a marketing lead juggling multiple brands, Claude can help you write smarter, not just faster. And, when paired with your human creativity and judgment, it will elevate your content to the next level.
Upgrade Your Claude Skills with a Live Training
Ready to unlock advanced Claude techniques? Sign up for one of TTG’s upcoming Claude trainings!
