datacapture

Understanding Your Business Website: Data Capture

By

What it is: Data capture is the systemized recording of any information your customers choose to share with you, such as their names, email addresses, and preferences. This can be accomplished in a number of ways, including contact forms, surveys, newsletter signups, event registrations, and other web forms. Why you need it: The more you… Continue Reading »

landingpage

Understanding Your Business Website: Landing Pages

By

What it is: A landing page is a web page designed to be a visitor’s first point of contact with your company after that visitor clicked on a link someplace else, such as a Google AdWords or social media ad. The best landing pages are designed to quickly and clearly communicate your brand’s messaging, effectively… Continue Reading »

sweptunderrug

Sweeping New Customers Under the Rug: The Trouble with Sweepstakes and Contests

By

The lure of sweepstakes and contests is strong. Not only are they shareable, meaning customers and potential customers spread the word about your brand, they also allow you to capture email addresses for future promotions. Pair the raw potential of sweepstakes and contests with the increasing ease with which you can run them with tools… Continue Reading »

Observing Columbus Day & Your Company Culture

The Columbus Conundrum: Company Culture & Columbus Day

By

Once upon a time, Columbus Day was considered a relatively simple holiday. School children cut out trios of paper ships, learning about the Nina, the Pinta, and the Santa Maria that carried Christopher Columbus and his brave sailors on a perilous journey that resulted in the discovery of America. Schools and businesses closed – unless,… Continue Reading »