store-promotion

What Are the Components of Effective In-Store Event Promotion?

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In-store events, such as author signings, trunk shows, and parties, are one of the most powerful promotional tools retailers and small business owners have available to them. But what happens if you throw a party and nobody comes? You never have to find out the answer to that question if you promote your event effectively… Continue Reading »

holiday-eblast

4 Fantastic Reasons To Send Holiday E-Cards To Your Customers

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With Halloween safely behind us and Thanksgiving coming fast, now is the time to think about creating and sending holiday e-cards to your customers. There are four fantastic reasons to take advantage of one of the most powerful forms of email marketing. Here’s what they are: People really like getting holiday greetings from their favorite… Continue Reading »

holidayconsistency

Consistency is Key to Holiday Sales

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If you’re reading these words, there’s a better than good chance that this is the most important time of the year for your business. Many retailers will generate nearly half of their annual revenues during the last two months of the year; that number is slightly lower for service businesses and restaurants, but not by… Continue Reading »