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Are You A Fearful Filmmaker? Facebook Introduced Slideshow Just For You

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The news that Facebook’s future will likely be all video, all the time has caused more than a few small business owners to feel anxious. Creating great video content that attracts customer attention and drives engagement and sales can seem like an overwhelming challenge, particularly if you’re not comfortable with technology. Facebook is making it… Continue Reading »

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Back to School Sales Strategies That Work

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The kids are loving summer vacation right now, but those fun days fade fast. Before you know it, the lucrative Back to School shopping season will be here. According to the National Retail Federation, last year shoppers spent an average of $630 per child, with the majority of that money going to apparel, footwear, supplies… Continue Reading »

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Your Mission: Answer All Reviews in 30 Minutes – Or Less!

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Yelp, Angie’s List, and other review sites play a powerful role in influencing potential customers. 92% of customers read online reviews, and “star factor” is the number one criteria used to judge a business. Having a large number of reviews is desirable for two reasons. First, potential customers value having a depth of information available… Continue Reading »

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No More Writing on the Wall: The Future of Facebook

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“If I was having a bet, I’d say video, video, video,” said Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, when she was asked what Facebook was going to look like in five years. There has already been a significant decline in text-based posts on the world’s most popular social network; the… Continue Reading »