Have You Gone Social with Your Ecommerce?
At this point, business owners are well versed in the ins and outs of ecommerce, but what about s-ecommerce? S-ecommerce, or social commerce, is an emerging ecommerce model that relies on social networks and other peer-to-peer communications to drive sales, according to Mashable. These platforms focus on the power of consumers in the market place and the influence they ...
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Get The Details on Just Released Facebook Profile Changes
Monday May 13th, somewhere around three o’clock in the afternoon, Facebook surprised me with an update on my personal profile. If you like surprises, then this change shouldn’t bother you, but if you’re like many Facebook users, the sudden release of updates can be frustrating. Here’s a quick video to show you the details of the new Facebook Profile ...
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To Be Able To Lead, You Have To Be Able To Listen
There are business owners who are very, very hesitant to embrace social media. They understand how important social media is in today’s business environment – after all, as research firm Chadwick, Martin, Bailey points out, “…an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan ...
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A Guide to Outsourcing Your Social Media Management
On Tuesday we discussed the real cost of social media, but we saved one important cost for today: the fees associated with hiring someone to manage your social media.
Balancing the Costs and BenefitsJust as with any decision you make for your business, you should perform a cost benefit analysis before you decide to outsource your social media ...
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B2B Proposals – Are They a Form of Marketing?
Two years ago I sat through a panel where experts gave their advice to small business owners about how to succeed in business. One of the speakers told everyone he did not believe in writing proposals because they were too much of a time investment. Instead he believed you should get paid to write your proposals for potential clients. I ...
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Any Press is Good Press?
We’ve all heard the phrase “any press is good press,” but is this really true? We think not. Case in point, the story of “Sarah Hanson,” or shall we say Steinar Skipsnes. We first stumbled upon this tale late last week and couldn’t wait to cover this topic. At the time, GeekWire reported that 19 year old college student, ...
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