insta-biz

Coming Soon: Instagram Business Profiles!

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One out of every five Americans uses Instagram, and the social media platform is well aware of how attractive it is to business owners. Advertising options have recently expanded, with the Carousel ads now allowing video and image based content to be used together. Now TechCrunch is reporting that Instagram is testing business profiles. Business… Continue Reading »

facebooklive

Facebook Live: What It Is and Why It Matters

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Last summer, Facebook allowed a few select users – mostly celebrities and influential figures – the ability to broadcast live video. It was an instant hit: people enjoyed being able to watch events as they happened, as well as giving their commentary and response instantly. Now Facebook Live is available to almost all Facebook users…. Continue Reading »

email28

Boost Your Email Marketing Conversion Rate 28% By Making One Simple Change

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Email marketing has long been a favorite in the small business owner’s promotional toolbox. Stringent opt-in and unsubscribe requirements have given customers confidence that brand owners will respect their inboxes, sending only content that is of interest. Average open rates hover between 20 and 30 percent for most companies, with a few superior performers garnering… Continue Reading »

headline

Better Headlines = More Sales

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The Google AdWords Challenge Google made copywriters everywhere jump for joy with the news its testing double-length headlines for Google AdWords ads. Additionally, the description copy area has been extended to 80 characters, giving marketers even more room to make their point. If this change proves to be popular – and we have every reason… Continue Reading »