pin-buy

Pinterest Becomes Even More Powerful with Launch of Buyable Pins

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Pinterest has rapidly become many retailer’s favorite social media site. Pinterest users spend hours on the social media platform, collecting and arranging images of their favorite things. Pinterest’s primary value has been as a discovery tool: people are using the platform to discover brands, designers, and products that they’d not otherwise encountered in their travels… Continue Reading »

facebookreach

Is Your Facebook Reach Making You Furious? Here’s What To Do About It

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If your Facebook reach has been floundering, we’ve got some good news: it’s not just you. Facebook has made several changes that significantly diminish the organic reach of posted content. Forbes is reporting that content reach has dropped by nearly 10% over the course of the last two years. Big brands are seeing this drop… Continue Reading »

mobilesearchsocial

Understanding How Mobile, Search & Social Work Together Will Help You Build Your Business

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We’ve reached an important tipping point in the digital marketing world. More than half of all searches now take place via a mobile device, as does 60 percent of social media activity. It’s essential to understand the relationship between search, social and mobile if you want to build your business. Over half of all searches… Continue Reading »

pinmoney

Understanding Pinterest’s Real Power: Most Pinners Make Purchases

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Pinterest is five years old. In that half-decade, the image collection and curation social media site has grown at breathtaking speed; currently there over 70 million active users, 85% of whom are female. Now Millward Brown, a division of the world’s second largest market research company, has released a study detailing exactly how influential Pinterest… Continue Reading »