shipping

E-Commerce Incentives: It’s All About the Shipping

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E-commerce shoppers often have to be encouraged to buy. While customers who visit your physical location most likely do so with the intent of making a purchase or looking into a future purchase, the majority of ecommerce sites report that their conversion rates are between just 1% and 5%. Customers can easily browse online, doing… Continue Reading »

content-def

Connecting With Customers Means Expanding Our Definition of Content

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The New York Times recently released a list of its most popular pieces of content for 2014. You might be surprised to discover that the top items – the ones that were viewed most, shared most, commented on most – weren’t, in fact, news stories. Instead, photo galleries, quizzes and contributed content drew in the… Continue Reading »

marketingtime

How Long Should Multi-Channel Advertising Campaigns Last?

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One of the biggest challenges business owners face is determining how long any given marketing campaign should last. This is especially true for multi-channel campaigns, when you have all of your company’s messaging vehicles focused on one specific message; whether that’s promoting a sales event, a particular line of merchandise, or another offer. It turns… Continue Reading »

focus

Want Your Facebook Ads to Deliver Results? You Have to Focus!

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Facebook advertising is one of the most cost-effective marketing tools available to small business owners, yet many companies shy away from using them. There’s a very common misconception out there that Facebook ads don’t work, but the truth is that they actually work quite well – if you know how to use them. Focus is… Continue Reading »