contest

Should Contests Be Part of Your Social Media Strategy?

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If you really want to get a bunch of small business owners talking, ask them what they think about contests as a marketing strategy. Some business owners swear by them, while, frankly, others swear about them. We think there’s some real value to be found in using contests as part of your marketing – but… Continue Reading »

marketing-moving

Marketing & Moving? More Similar Than You Realize

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As I am currently in the midst of my third move in as many years, I am admittedly finding it difficult to tear my brain away from thoughts of packing, coordinating utilities, and my ever growing shopping lists of items for my new place. Yet the more I reflect on the moving process while in… Continue Reading »

emailsubject

On the Subject of Subject Lines

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I’ve just read some interesting research about the best and worst possible words you can use in your email marketing subject lines, but before we get into that, I’d like you to try an exercise. Every single person reading this blog gets multiple marketing emails every single day; on average, 416 commercial messages enter our… Continue Reading »

autumn-marketing

Falling into Step with Your Autumn Marketing

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September is right around the corner, and you know what that means. If you haven’t done so already, now is the time to sit down and plan out your promotions for the fall. The fourth quarter begins with back to school sales and ends with the holidays – truly a make-it-or-break-it period for many small… Continue Reading »