commonsnese

What Does Common Sense Mean? It Depends Who You Ask

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Recently, there was a pretty major ice storm in the Midwest. A jewelry store owner there was surprised when she received a text message from one of her customers, asking if the store was open and if they’d be able to pick up her special order as planned. The owner answered the text, affirming that… Continue Reading »

contentisland

In A Sea of Content, Look for Islands

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Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and other content that your customer base values and appreciates is easier than ever thanks to smartphone technology and a range of free online tools. There’s just one problem: there’s so… Continue Reading »

fender

You Have To Know Who Your Customers Aren’t: Lessons From Fender Guitar

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If you know anything at all about guitars, you know the name Fender. The iconic instrument maker has been around for seventy years. They’re a well-respected, legacy brand. Fender is a well-respected, legacy brand that’s doing everything it can to attract and retain their customers. The way guitars used to be sold – by and… Continue Reading »