Is Organic Content Over?


Buffer, known for providing tools for making social media marketing easier, has just reported some troubling news. Their own social media referral numbers have tanked, big time. According to their own numbers, they’ve lost nearly half of their traffic in just over a year. So what’s happening? Part of the traffic loss can be attributed… Continue Reading »


Facebook Changes Coming To Your Messages Folder


It’s important to understand that today’s customer views Facebook as a customer service channel. If your business has a Facebook page, visitors expect that they’ll be able to connect with you through Facebook. That contact can happen in many ways, from a visitor posting to your page, commenting on your posted content, or sending you… Continue Reading »


The Holidays Are Coming: Let’s Talk Gift Guides


The holiday season is a funny time. For some businesses, especially retailers, this is go-time; the three month period where sales have to be strong enough to carry them through the rest of the year. For other businesses, the weeks surrounding Christmas and New Year’s are slower than slow. One way to boost your sales,… Continue Reading »


Nobody Wants Pretzels For Halloween – This Is About Your Website. Really!


So in just a few days, parades of small people, wearing a variety of colorful costumes, will go from door to door in their neighborhood, shouting “Trick or Treat!” and collecting candy. There are some grown-ups who worry about how much sugar kids eat during this holiday, and so they give out things like raisins… Continue Reading »