Term archive for "SEO"

underratedsearch

Our Top 8 Underrated Search Ranking Factors

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When we think of factors that lead to high search rankings in Google, things like keywords, click-through rates, and meta data, but there are a number indicators that impact search results more than you may realize. Some of these items have been relevant since SEO’s inception but have been overshadowed by our obsession with keywords…. Continue Reading »

infinite

A Website’s Work Is Never Done

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Creating a website is a very different process than writing a book. Unlike an author, a business owner never gets to write those satisfying words, “The End.” Adding new content regularly to your website is a marketing essential, both in terms of capturing customer attention and boosting SEO rankings. That being said, there’s a certain… Continue Reading »

seolight

Have You Seen the SEO Light?

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For some time now, we’ve touted the importance of consistent, quality content and user satisfaction over the classic SEO techniques. Big name tech and business publications like Forbes and Mashable have even gone so far as to speculate the “Death of SEO.” Though we certainly wouldn’t denounce SEO best practices, we do agree that the… Continue Reading »

panda4

Panda 4.0: A Reminder for SEO Lessons that Bear Repeating

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Google rolled out yet another Panda update, known has Panda 4.0, at the end of May, affecting up to 7.5% of search queries – which is a greater impact than all Panda updates and data refreshes since its initial launch. This update continues to target sites with low quality or duplicate content, specifically hitting sites… Continue Reading »