What Does Your Website Really Look Like?

In our last post, we talked about metadata, the background information that describes the context and content of individual webpages. Metadata is important to search engine spiders, or web crawlers, which scan the web to provide search engines with up-to-date data of websites.

But are your links even visible to a search engine spider? Here’s a list of things you may not realize that could be holding back your site back from its highest ranking.

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• Content and links that are in Flash, generated through Javascript or displayed as images are not actually visible in search engines. Web crawlers can only read data, not pictures.

Google Instant: The SEO Rules Are Changing

You may have noticed over the past two weeks that Google has changed yet again. This latest version of Google, Google Instant, is aimed to improve user search experience by garnering real-time results that anticipates individual user search activity more than ever before. Google Instant takes a more active role in leading users to not just the answer to their query, but also to the question itself – an attempt to improve the way we search to find what we want faster and easier than ever before.

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Website Best Practices

In business, the term “best practices” is used often when we discuss setting up the foundations of a company.  When I started my business, I was a junior in college and this was not a concept that I learned until after a few years of struggling.  I remember it clearly; I was at a round table of business owners who had all been in business longer than I had, and one of the entrepreneurs said (even though I was just starting out) to try to apply “best practices.”  He continued to explain that for him this meant running his small business as if he were already a bigger company.  He held weekly meetings with himself and outlined the positions in the company that he filled and eventually would hire staff to fill.  I remember thinking to myself, why didn’t I learn this in business school? What a good idea – I need to do this in my business!

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