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Boost Sales with a Seasonal SEO Strategy

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Boost Sales with a Seasonal SEO Strategy

One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the year. This is particularly relevant to our retail clientele, who often realize the lion’s share of their annual revenue during the last quarter.

[Tweet “Traffic from PPC ads converts 50% more than traffic that’s delivered via organic search.”]

65% of customers click on ads when shopping online. Traffic from PPC ads converts 50% more than traffic that’s delivered via organic search. This means it makes sense to have targeted PPC ads that appear in response to customers’ holiday shopping searches.

Seasonal Keywords: A Smart Strategy for Small Business PPC

Make the most of your PPC budget by using a combination of holiday keywords, location information and dates. For example, targeting ads to appeal to Black Friday shoppers becomes more effective when you use “Black Friday 2018” to help shoppers identify which deals are current and geographic location to ensure that they deals they see are local to them.

Holiday Themed Content Converts PPC Driven Interest into Sales

Every PPC ad should start a journey that ends with a customer presented with an opportunity to make a purchase. Creating holiday themed landing pages or blog posts is a smart way to present shoppers with gift suggestions, special savings opportunities, and holiday discounts. Gift guides consistently perform well, particularly when offerings are arranged in such a way as to allow shoppers to find the perfect gift quickly. A well crafted gift guide can serve as the anchor point for multiple PPC ads throughout the shopping season, allowing you to realize maximum ROI.

It’s Not Too Late to Launch Your Holiday PPC Campaigns

Holiday shoppers start getting serious about gift acquisition in early October. However, it’s not too late to launch your holiday PPC campaigns. Take advantage of Technology Therapy Group’s proven PPC expertise to realize satisfying results fast. For more information, click here.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office