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The Do’s and Don’ts of Running a Social Media Contest

The Do’s and Don’ts of Running a Social Media Contest

Are you thinking of running a social media contest to boost your brand’s visibility, attract new customers and generate excitement in your store and online? Here are the do’s and don’ts you’ll want to keep in mind:

[Tweet “New campaigns can result in an audience increase of up to 34%.”]

DO: Get ready for your audience to grow. According to Hubspot, new campaigns can result in an audience increase of up to 34%. As you’re planning your social media contest, make sure you think about how you’re going to build strong relationships with the new customers you attract.

DON’T: Neglect to read the terms and conditions Facebook, Instagram, and other social media platforms have in place regarding contests, sweepstakes and giveaways. Depending on where your business is located, your contest may also be subject to local laws. The time to investigate this question is before you launch your contest!

DO: Embrace the Branded Hashtag. If you’re putting the time, energy and resources into running a social media contest, you’re going to want to be able to measure the effectiveness of the campaign. One way to make this easier is to create a hashtag specific to your contest and make using this hashtag a condition of entering the contest.

DON’T: Forget to promote your contest strategically. People don’t enter and win contests they don’t know about. Contest promotion can include social media posts, information on your website, in-store signage, and advertising.

DO: Consider regularly recurring contests as a way to customer engagement levels high. Ideal timing between contests is a week to two weeks. When contests are frequent, prizes are generally smaller.

DON’T: Forget to choose your prizes strategically. Remember that one of your objectives in running a contest is to establish your identity in the players’ mind. Choose prizes that reflect what you want to be known for – for a retailer, that’s merchandise, while the local pizzeria offers up their most popular pie.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office