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It’s Never Too Soon to Start Thinking About Search

It’s Never Too Soon to Start Thinking About Search

When you’re in the process of launching or upgrading your website, it’s important to think about how your customers are going to discover and use it. This means talking about search, including local search optimization techniques like content marketing and PPC advertising.

Identifying and implementing your search strategy early in the web development process means you’ll start realizing better results from your new site sooner. Nearly 46% of all Google searches are for local businesses, which means the opportunity to connect with customers is there. You just have to demonstrate to these local customers that you’re there for them to find.

Understanding Local Search Strategy

SEO has definitely changed as people have started using technology in new and different ways. For example – voice search has increased exponentially as smart speakers became mainstream. And we can’t ignore the fact we live in a mobile-first world. More than half of all web traffic occurs on mobile devices. If you want to be found by local customers, your website needs to be mobile friendly and fast.

Is Organic Overrated?

Organic search engine optimization is the craft of creating content that addresses the your customers’ topics of interest and concerns in the language they would use to search for those topics and concerns. This can be accomplished through the type and volume of content you create. It’s difficult to achieve top search engine rankings using only organic content – almost every business requires some form of digital advertising to reach their target audience effectively – but that doesn’t mean organic is overrated. There are key messaging essentials that are vital to the customer experience that can only be achieved with well-crafted website copy.

Better Performance from Google Ads

Creating and deploying effective PPC ads is a time-consuming, detail-oriented process. However, PPC ads consistently deliver customer traffic. The Google Ad that occupies the top position on a search results page typically enjoys a click through rate that’s three to four times higher than anything else on that page. We generally recommend a mix of Local/Near Me ads and Business Ads, with copy, offers and timing developed based on your ideal customer profile.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office