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The More You Know…Is the Key to Business Growth Hiding in Your Data?

The More You Know…Is the Key to Business Growth Hiding in Your Data?

The typical small business owner has a wealth of customer data available to them. This is true even if we limit ourselves to the most common digital marketing tools – the website, social media, email marketing, and digital advertising. Each of these tools have fairly robust data capture built in, which should, theoretically, help you better understand your customer.

And therein lies the problem. Many small business owners are data rich, but insight poor. The fact that you have tons and tons of data to work with doesn’t mean it’s easy to understand what you’re looking at. Translating what you see about website visitors, for example, doesn’t necessarily automatically lead into a clear understanding of which merchandise you should promote right now to get your customers excited and in the store.

Simplify & Succeed: Focus on the Critical Customer Insights

While every piece of information data capture systems gather is important, they’re not all equally important at the same time. Through our work with small business owners, including retailers, manufacturers, brands, and service providers, we’ve found that there are 6 critical points to concentrate on.

The Big 3: Google Analytics, Google My Business, and Google Ads

You’re not going to be successful online without being in Google’s good graces. The world’s largest search engine has an outsized impact on the way we all do business. Use Google Analytics to get a rich understanding of your customers’ on-site behavior. You’ll learn who your website visitors are, where they’re from, and what it is about your website they find appealing. Google My Business listings can dramatically increase the quality and volume of in-store traffic you receive. Google Ads are proven to generate more website traffic: when they’re carefully crafted and targeted appropriately, these ads can convert nearly two-thirds of the time.

Need help understanding your Google Analytics? Our Customer Data Behavior Package is for you!

Learn How to Attract More Local Customers

Nearly half of all Google searches are for local businesses. These are sometimes called “Near me” searches, such as when a customer searches for “Italian restaurant near me”. Your data can help you determine the local demand for your offerings, as well as highlighting opportunities where you can make yourself easier to find for nearby shoppers.

Learn from Your Email Marketing

Every time you send your customers an email, you’re talking to them…but they’re also talking to you. Spending time with your email marketing data can reveal a lot about what products capture customer attention, what types of language and imagery evoke strong reactions, and what calls to action will move on-the-fence browsers into enthusiastic buyers.

Facebook Ads Deliver Actionable Insights

Facebook’s advertising platform is almost as robust as Google’s, reaching similarly sized audiences and delivering equally valuable customer insights. This data can help you better target your advertising, time your messaging campaigns and learn what it is about your brand that causes customers to want to engage with you further.

Gain Clarity in 2020! Easy to Understand Customer Data Behavior Package for Small Business

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office