New to Shopping Ads? Start Here for Holiday Success
Learn the basics of setting up shopping ads for the holidays (and beyond).
How Answer Engine Optimization (AEO) Changes the Game for Retail Marketing
Search behavior has changed—and your content strategy should too. For years, Search Engine Optimization (SEO) focused on keyword stuffing, exact match phrases, and technical tricks. But with the rise of AI-powered search tools like ChatGPT, Copilot, Perplexity, and Google’s SGE, customers aren’t searching the way they used to. They’re asking real questions. And that means […]
