The Sales Channel Hiding Inside Your Employee Roster
A retail manager I work with asked me a question last week that I haven’t stopped thinking about. She noticed that several of her salespeople had active social media followings. They posted regularly. Their followers were local. And when a product showed up in someone’s Instagram story, it often sold. Her question was simple: Is […]
Website Accessibility Best Practices for eCommerce Sites
Your eCommerce site’s accessibility can make or break your sales—see how simple adjustments can lead to a more inclusive experience.