Sell to a Sensibility, Not an Age
Key Takeaways: Customer insight: Treat generational research as context, not a rule about individuals. Evidence: Brands designing for shared lifestyles report strong growth and retention. Action: Test one message or collection built around what customers value, not when they were born. I recently attended a presentation where the keynote speaker told the retail jewelers in the room to […]
Giving Back During the Holidays: Lead with Purpose, Not Publicity
Discover how small businesses can give back authentically during the holidays while staying true to their values and highlighting the causes that matter.