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3 Ways Audience Segmentation Will Help You Build Your Business

3 Ways Audience Segmentation Will Help You Build Your Business

One of the reasons it’s so important for business owners to have good data capture and review processes in place is that doing so allows for audience segmentation, and audience segmentation can help you grow your business.

What is Audience Segmentation?

Your customers are a diverse group of people. Delving into the details of your data will help you better understand who they are and why they choose to do business with you. Audience segmentation is the practice of identifying significantly-sized groups of your customers, based on their interests, purchasing behaviors, or other unifying characteristics.

For example, a florist may examine their data to find they have one group of customers seeking wedding flowers, another group that chooses them for hospital delivery, and a third for corporate flowers & gift baskets. These groups don’t overlap, and their shopping and purchasing behaviors are different. It makes sense to market to each group individually, and audience segmentation allows you to do so.

3 Ways Audience Segmentation Will Help Your Business

  1. Identify your customers accurately

    The process of audience segmentation can be eye-opening for the business owner. Many of us function with an idea of our typical customer in mind, but the reality is that you may be doing business with lots of people who don’t fit that profile. Your customers may be younger than you thought, or more affluent – factors that could influence everything from what products & services you provide to incentive offers and messaging channels.

  2. Achieve clarity about what customers value about your business

    You can segment your audience by behavior. Perhaps a significant portion of your customer base chooses you because you offer fast shipping, while others are driven by price. Your digital data reveals how much time shoppers spend doing things like reviewing shipping information and comparing similar products. Understanding what motivates your customers to choose you can help you focus your efforts on providing more of what they value most – a smart route to sustainable business growth.

  3. Allow for efficient marketing

    Knowing who your customers are and what they value makes communicating effectively with them easier. Audience segmentation can help you choose the most effective marketing channels, fine tune your messaging to reach a specific audience, and strengthen your relationship with your customers who feel you’re speaking directly to them.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

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