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3 Ways to Connect Customers During Digital Discovery

3 Ways to Connect Customers During Digital Discovery

Now, more than ever, consumers are looking to have authentic interactions with business. In fact, we live in a digital-first world and 90% of consumers consider authenticity to be one of the most important factors in determining which brands or companies they support. Although the global pandemic of 2020 accelerated a digital shift for businesses all over the world, many businesses have lost sight of their voice and identity; getting so swept up in digital platforms and best practices that they forgot who all their efforts were for – people.

How Do We Build Human Connections in a Digital World?

Use Real People

Human beings have been using images to share information with each other since ancient times (think: cave paintings). Featuring people-focused imagery on your website, socials, and other digital platforms promotes trustworthiness with consumers and creates a stronger emotional connection between themselves and your business. Stock photos are an option but to make it truly real and build connections, use your people. Your team, friends and family can be a great way to crowdsource real models. If you’re selling a product, be sure to take photos on people that shows fit and scale. It also makes it feel more personal.

When you think about what to photograph and where to shoot; plan out scenes that allow visitors to picture themselves benefitting from your product or service. If you’re a local business, try to work in a local feel to your photos. If you’re not a great photographer, try to take outdoor shots or look for a local intern who’s studying photography.

Build Stronger Bonds with Video

It doesn’t get any more “real” than video. Moving pictures (i.e., video) has always done a wonderful job of telling a business’s story and engaging a targeted audience. Compared to images, videos tend to be more immersive, more informative, and more attention-grabbing. According to a recent study just including video on a landing page can improve conversion rates by 85%. Videos allow us to connect in a way that pictures do not. You can use videos to tell your story, share customer reviews and demonstrate products or services.

Videos allow your audience a chance to get to know the human side of your business. Lean into your company’s personality, Be Yourself

Create a Brand Voice 

The words and imagery you use to express your business’s messaging make up your brand’s voice. Because familiarity builds trust, consistently communicating in a specific voice is essential because it delivers information to customers in a style that they are acquainted with. This is about building on being yourself. This will allow you to connect with the types of clients that will connect best with you.

It does not matter if your businesses is relying on keyword-heavy blog articles to attract a new customer or ongoing social media efforts. No matter the digital discovery efforts your business is using, remember to focus on being authentic and creating human-centered experiences for your online clients.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office