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Capture Your Audience = The Power of Well-Designed Online Forms

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Capture Your Audience = The Power of Well-Designed Online Forms

Online forms get a bad rap. Most businesses avoid using online forms but I Love Them! Yes, I am a little over excited about this tool.

As a marketer, I want to capture information from visitors to my website and when we work with clients, we optimize ads around a conversion point like an inquiry form or book an appointment form. The misconception by most people is that online forms have to be boring like a DMV application. The truth is, with a creative designer and a tool like Gravity Forms, your online forms don’t have to be ordinary. Let’s look at what this tool is really doing for you and your customer.

Start Off Strong 

A well-designed form that is easy to use will show your clients that you take pride in how you connect with them from day one. Think about designing your online form with pictures that make it easy for someone to understand what they are inquiring about. A form that makes it easy for a customer sends the message that you are going to be easy to work with as a company.

Here is a form we designed for Pranzi Tent Rentals

Get The Info You REALLY Need

We all want our clients and customers to feel like we truly understand them and their needs. From interior designers to retail jewelers, we have used creatively designed forms to gain insights into the customers mindset. Paginate your forms and use photos to ask questions and make the customer feel at ease.

Here is a snippet from a form we designed for a retail jeweler to understand their engagement ring buyer

Any Time, Day or Night 

People are online all the time and they want to ask questions, book appointments, or buy when it suits them. Online forms make it easy for your end client or consumer to reach out to you when it is most convenient for them. Be sure to set up an automated reply to let them know their message was received. It’s also important to follow up in a timely manner or the interest will be lost.

Online forms provide business owners a way to start a conversation with their customers and understand other anonymous data like:

  • How they arrived at your web (i.e., organic search, social, or paid ad)
  • Where they are located
  • What device they used (desktop or mobile)

Learning to leverage online forms will change your business for the better.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office