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4 Ways PPC Advertising Can Help You Grow Your Business

4 Ways PPC Advertising Can Help You Grow Your Business

PPC advertising – which includes the full suite of Google Ads – is a very versatile tool. You can use PPC ads at many points in the sales funnel, from creating initial awareness, engaging interested shoppers, and converting interest into action. It’s helpful to use the right type of PPC ad at the right stage of the customer journey, but before you worry about that, it’s important to understand what you want your PPC ads to achieve.

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Every business owner wants to increase sales and grow their business. There are a number of ways to achieve this, from attracting and converting new customers to strengthening your relationship and selling more to your existing customers. Here are 4 ways you can use PPC advertising to accomplish your goals:

#1: Boost Brand Awareness

20% of desktop searches and 40% of mobile searches are for local businesses. When proper geo-targeting is employed, Google Search ads are particularly useful in boosting brand awareness. PPC ads can also be used on an ongoing basis to boost brand awareness to a larger audience within targeted communities based on interest, life event – expectant parents, for example – or other relevant factors. B2B brands can use PPC to boost brand awareness within their industries.

#2: Increase Website Traffic

While a PPC ad can convey only so much about what you do and who you are, your website should be equipped to tell prospects everything they want to know. If you’ve got a content-rich website and are structurally prepared to turn visitors into customers, using a variety of PPC ads to drive website traffic makes sense. This method can be aimed at buyers who are very early in their customer journey – either developing awareness or exploring their interest.

#3: Direct Response Sales

This one’s super simple. Your customer is far along in their customer journey and is actively searching for a solution to a problem or a particular product. Using PPC ads to let them know you have what they’re looking for is extremely powerful. Google research tells us that 2/3rds of shoppers click on ads; traffic from these ads converts 50% more than organic traffic.

#4: Build Bonds with Existing Clients

Strengthening relationships with your existing client base involves serving them relevant content and making sure they maintain front-of-mind awareness of your company when they think about the type of product or service you offer. Deploying PPC ads based on insights derived from your digital marketing data can help you connect effectively with your client base and build loyalty.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office