Key Takeaways:
Learn what prompt engineering is and why structure is important.
Find out why not all prompt engineering trainings are created equal.
Uncover some tips for crafting better prompts with AI tools.
Have you ever watched a YouTube video or scrolled through social media and thought, “Why do other people’s AI results sound so much better than mine?”
Chances are, it comes down to something called “prompt engineering,” which is the way you’re communicating with the AI. It’s not that the tools themselves (ChatGPT, Claude, Perplexity, etc.) are broken. It’s that many users haven’t learned how to properly prompt them.
And if you’ve been disappointed with tutorials, it’s not your fault. There’s a lot more going on behind those flashy “steal my prompt” offers than meets the eye. Join us as we share what prompt engineering is, why not all trainings are created equal, and what to look for when you’re trying to learn how to actually use AI for your business.
1. AI Prompting Isn’t Just About the Tool — It’s About the Person Behind It
When someone shares a “perfect prompt” online, you’re often missing key context:
- What’s their background?
- What is their level of comfort and experience with the tool?
- What kind of business are they running?
The reality is, prompting results aren’t universal. A prompt that works for someone writing a tech newsletter might totally flop for a jewelry business trying to sound approachable and elegant. That’s why any worthwhile AI training should be personalized to your goals, industry, and voice — not just the tool you’re using.
“A worthwhile AI training is one that’s personalized to your goals, industry, and voice — not just the tool you’re using.”
– Technology Therapy®️ Group
2. You Can’t Skip Structure
Prompt engineering is more than just “talking to ChatGPT like it’s Google.” That may get you a response, but not necessarily a good one.
AI writing tools aren’t mind readers. They do need some guidance on what kind of output we’re looking for before asking it to generate marketing content. Great prompts have structure. They tell the AI who to act as, what task to do, and how to respond.
Think of prompt formulas like writing templates. They make your results sharper, clearer, and more aligned with your goals.
Prompt Formulas We Recommend Using
Here are three examples we use when coaching our clients and training session attendees:
RTF: Role, Task, Format
Example:
“Act as a social media manager. Write three Instagram captions for a painting business. Format them as numbered captions under 150 characters each.”
CTF: Context, Task, Format
Example:
“Our HVAC business is running a spring maintenance campaign. Write a promotional email announcing the offer. Format it with a subject line, preview text, and body copy.”
GRADE: Goal, Request, Action, Detail, Examples
Example:
“Goal: Improve customer engagement
Request: Write a series of FAQs
Action: Should be conversational and friendly
Details: Focus on HVAC seasonal service questions
Examples: Include answers to questions like ‘How often should I get my AC serviced?’”
3. Most Online Tutorials Show You the End Result—Not the Real Process
Be wary of “one and done” prompt videos. They often don’t show you the multiple iterations that went into getting that polished outcome. What works for them on the 10th try won’t work for you on the first.
Prompting is a process. The best results come from trial, feedback, and fine-tuning. That’s why when we train clients, we walk through each step together — so they know what to expect and how to confidently guide the conversation to get what they need.
“Whether you’re using Claude, ChatGPT, or Perplexity, the output is only as strong as the input. And that includes your brand’s personality. You need to teach that voice to the AI tool you’re working with.”
– Technology Therapy®️ Group
4. Your Brand Voice Matters More Than the Tool You Use
Whether you’re using Claude, ChatGPT, or Perplexity, the output is only as strong as the input. And that includes your brand’s personality.
Do you want your content to sound playful? Formal? Casual but authoritative? You need to teach that voice to the AI tool. Claude, for example, can be trained over time with brand samples and tone guidelines.
Pro tip: upload one giant text file of your writing, instead of just one blog.
But before you get to that point, you need to know what your voice actually is. That’s something we help our clients and training session attendees identify and document before they ever write their first AI prompt.
5. General Trainings = General Results
YouTube tutorials and free PDFs can be a good starting point, but they often stay surface-level. What’s missing is the ability to connect the dots between how AI works and how it fits into your specific business goals.
The most effective AI education comes from someone who:
- Understands the nuances of your industry
- Helps you define and protect your brand voice
- Guides you through prompt structure—not just quick hacks
- Supports your use of the tools that work best for you
At Technology Therapy®️ Group, we’ve spent decades immersed in marketing — helping businesses across sectors like retail, trades, and high-touch services build smarter strategies. That experience shapes how we teach AI: with a focus on real-world applications, clear structure, and creating content that sounds like you.
Clear & Confident Better Prompts = Better Content
If your AI output feels off, it’s not the tool but the prompt. Prompting is a skill worth honing. When you learn how to structure prompts with purpose, your content starts sounding like you — not a bot.
Ready for AI Outputs That Match Your Brand’s Voice?
Our personalized AI trainings are designed to help you sharpen your prompts, clarify your voice, and get better content faster. Sign up for one today!
