Make Your Customer Communications Holiday-Ready in 7 Steps

Key Takeaways:

Learn seven solutions to make your communications holiday-ready.

If your holiday marketing to-do list already feels never-ending, you’re not alone. Between promotions, events, and inventory, the thought of combing through every email, web page, and chatbot can feel like too much.

That’s why this blog isn’t here to add more tasks but to help you focus. It’s a checklist of quick wins to make sure your customer communications are holiday-ready. By tackling these essentials, you’ll reduce confusion, build trust, and create a smoother shopping experience (without piling on extra work).

1. Audit Your Email Automations

Marketing automations like email flows run in the background all year long and are proven to yield a 14.5% increase in sales productivity. This can take the form of welcome emails, browse abandonment, and abandon cart messages. During the holidays, your email flows need a seasonal refresh. Here are three small tweaks to ensure that the emails you already have work harder for you:

• Update subject lines with festive urgency.
• Double-check that discounts or shipping promises are still accurate.
• Add deadline reminders for shipping or in-store pickup.

2. Refresh Your Social Presence

Many customers discover you for the first time on social media. That means your profiles should guide them quickly to the right place. This isn’t about posting more, but about making your existing presence crystal clear. So, check the following:

• Bio links (like Linktree) updated with holiday-specific collections or promotions
• Pinned posts, highlights, or banners reflecting your latest offers

3. Revise and Reuse Past Content

If you created holiday content last year, don’t reinvent the wheel. Instead, revisit those posts, emails, or landing pages and refresh them for the 2025 holiday season.

Not only does this save time, but it also helps with SEO. Updating existing content avoids duplication and gives search engines fresh signals.

4. Update Your Home Page

Think of your home page as your digital storefront window. It should immediately tell customers what they need to know, reducing calls and questions while boosting conversions. Here are two tips to make your home page shine this holiday season:

• Use banners or alert bars to highlight shipping deadlines.
• Promote holiday hours, featured gift collections, or special events.

(Bonus: Want to leave your home page alone but still communicate holiday messaging? Create a holiday hub page.)

5. Double-Check Shipping and Checkout Messaging

Nothing frustrates customers more than unclear shipping details, especially during the holidays. Being upfront on your checkout page and in order confirmation emails helps avoid disappointment and builds trust at the most critical point in the customer journey. Make sure these spots clearly communicate:

• Delivery deadlines.
• Possible delays.
• Options for expedited shipping or in-store pickup.

6. Adjust Chatbots and FAQs

If you use a chatbot or FAQ section, give it a quick holiday polish. Even small updates can save you and your team from fielding repetitive questions. Add answers to the questions customers are most likely asking this season:

• “What’s the last day to order for Christmas delivery?”
• “Are you offering gift wrapping?”
• “What are your holiday hours?”

7. Confirm Holiday Hours Everywhere

Finally, make sure your holiday hours are updated in all the usual places. This step is simple, but it ensures customers aren’t left wondering—or worse, showing up to a locked door. So, check your holiday hours in these places:

• Your Website (contact page, header, and footer)
• Social Media Profiles
• Google Business Profile and Other Local Listings
• Email Campaigns

Simplifying the Season for You and Your Shoppers

The holiday season is busy for everyone—your team and your customers alike. By focusing on these seven essentials, you’re not piling more onto your list, you’re creating a smoother experience for shoppers at the time they value it most. Clear, updated communications cut through the seasonal rush, reduce stress, and make every purchase feel a little easier.

Make Messaging Easier with Klaviyo

Managing all these touchpoints—emails, automations, SMS—gets simpler when you rely on a single platform. Take advantage of our Klaviyo Migration Program to set up reliable, holiday-ready communications that keep working long after the season ends.

Learn More