Did you know? US online retailers lose $136 Billion in sales due to less-than-optimal online checkouts, and physical retailers lose close to $30 Billion due to friction points (according to a Business of Fashion case study, “How to Take the Friction Out of Commerce” – 12/2022). In this tip, Jennifer Shaheen shares practical tips and reveals one of her favorite tools for spotting these pain points. Watch to discover new ways to smooth out the customer journey!
