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Are You Insecure?

Are You Insecure?

Almost every day, your customers are exposed to news stories about data breaches. Large organizations have had massive security breaches, leaving thousands of people vulnerable to identity theft, fraud, and more. So you can understand why, when a customer looks at your e-commerce site, one of the questions they ask themselves is “Is this safe?”

[Tweet “85% of shoppers trust online reviews as much as personal recommendations.”]

HTTPS – It Does Really Matter

In July, Google began marking any sites with an http address as insecure. When a site’s designated insecure, it ranks lower in search results. This penalty can make it harder for customers to find you, and if they do, there’s a message in the search bar telling them your site is insecure. At this point, many customers are going to move on and shop elsewhere.

Upgrading from HTTP to HTTPS

Transitioning from a HTTP site to a HTTPS site involves having a new security certificate installed on your site. The security certificate encrypts your data, making it more secure. After the security certificate is installed all of the sites’ links must be checked to ensure they’re still working properly and repaired if they are not. Be aware that there are multiple levels of SSL and you’ll need to choose the one that makes sense for your business. If you need more information about this process or have to upgrade your site, just let us know – we’re here to help.

Reviews, Ratings & Website Security

Another factor shoppers consider when deciding whether or not to buy from a website is the presence of reviews and ratings. Research shows that 85% of shoppers trust online reviews as much as personal recommendations from family and friends. Reviews on product pages boost conversion rates. Featuring reviews on your home page or blog pages can build your customers’ confidence in your brand while they’re engaged with other content.

Policies – Shipping, Returns, and Contact Information

Today’s shopper will do a lot of research before they make a purchase. This include making an effort to understand what will happen if they buy and then want to make a return. Having your policies clearly articulated on your website helps customers build trust in you. It’s a good best practice to provide this content at least twice – once on a policy page and once on a FAQ page – and link to it as needed from social media.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office