Email marketing certainly proved its worth during the pandemic, as smart brands used upbeat, relevant messages to stay connected to their customers. For brands that have either recently launched or have expanded ecommerce, email is a proven, reliable channel to drive traffic to your website.
It’s not hard to convince business owners of the value of email marketing. Nearly 9 out of 10 companies already email their customers* but from our experience, very few business owners know how to use all of the features their email platform includes. This means they’re missing out on things like drip campaigns, the automated series of messages you receive when you first sign up for a company’s emails. These simple, pre-written messages are a powerful tool for turning curious website visitors into new customers. Over 80% of welcome emails are opened.**
Email Marketing = Cost-Effective Customer Acquisition
There’s no better way to stretch your marketing budget than to get more use out of the tools and systems you already have in place. And we know customer acquisition is going to be a challenge, especially for businesses that traditionally depend on foot traffic or tourism for a lot of their business. Mastering email automation – that means learning how to make better use of the features built into the email marketing tools you’re already using – is a meaningful step you can take to attract new customers to your business and keep the customers you already have excited and engaged.
Sources:
* https://www.oberlo.com/blog/email-marketing-statistics#
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