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Here’s How YouTube’s New Chapters Feature Will Impact You – For DIY Digital Marketers

Here’s How YouTube’s New Chapters Feature Will Impact You – For DIY Digital Marketers

If you’re a small business owner who’s taken on the challenge of doing your own digital marketing, there’s no doubt YouTube may be of interest to you. It’s a familiar platform for many people, and the viewership numbers are off the charts. This has been especially true during the pandemic when YouTube’s traffic was so heavy they were forced to reduce video quality in order to keep streaming to everyone who wanted to watch.

Understanding Chapters

The Chapters feature YouTube introduced allows a viewer to skip ahead to a pre-determined point in the video by tapping on a break in the video progress bar. When they tap that point, the Chapter title will be displayed. On mobile, Chapter breaks are also accompanied by a haptic buzz on devices that allow for this to happen.

Why Would You Want to Use Chapters?

Chapters are designed to allow viewers to skip ahead to the parts that are of most interest to them. Therefore, you want to organize your chapters in a way that makes sense. For a how-to video, it makes sense to have a chapter for each step in the process. If you’re explaining how to do a variety of things, such as baking ten different types of cookies, it makes sense that every cookie has its own Chapter. Knowing the Chapters option exists can help DIY marketers structure their videos more effectively; additionally, it’s a way to present longer videos with confidence.

For a video to receive Chapter breaks, it must have at least 3 content sections that are each at least 10 minutes long. At this point, the Chapters feature isn’t being automatically applied. Instead, you need to manually enter the relevant time stamps and chapter titles when you upload the video. After you do this, the Chapter feature scrapes the video’s metadata to make everything work.

Overall, the introduction of Chapters is a very subtle change to the way YouTube works. Many users will adopt it without even noticing it hasn’t always been there. A few minutes spent including the chapter data when you upload your video will make your content easier to use and more appealing to viewers. It’s a good practice to be aware of when you’re trying to help your business grow.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office