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Are You Making the Most Out of Your Email Marketing?

Are You Making the Most Out of Your Email Marketing?

Email marketing certainly proved its worth during the pandemic, as smart brands used upbeat, relevant messages to stay connected to their customers. For brands that have either recently launched or have expanded ecommerce, email is a proven, reliable channel to drive traffic to your website.

It’s not hard to convince business owners of the value of email marketing. Nearly 9 out of 10 companies already email their customers* but from our experience, very few business owners know how to use all of the features their email platform includes. This means they’re missing out on things like drip campaigns, the automated series of messages you receive when you first sign up for a company’s emails. These simple, pre-written messages are a powerful tool for turning curious website visitors into new customers. Over 80% of welcome emails are opened.**

Email Marketing = Cost-Effective Customer Acquisition

There’s no better way to stretch your marketing budget than to get more use out of the tools and systems you already have in place. And we know customer acquisition is going to be a challenge, especially for businesses that traditionally depend on foot traffic or tourism for a lot of their business. Mastering email automation – that means learning how to make better use of the features built into the email marketing tools you’re already using – is a meaningful step you can take to attract new customers to your business and keep the customers you already have excited and engaged.

Live Training:
Planning and Setting Up Your Email Automation – June 26

Learn what types of email messages you should automate, and how to do so effectively. You’ll learn how to set up a simple drip campaign, and what the most important metrics you should be paying attention to are. There’s also an Open Q&A session so you can ask your specific email marketing question.

This live training is limited to 20 attendees, so you’ll want to book your seat promptly to avoid disappointment. Get your email automation started:


Sources: 

https://www.oberlo.com/blog/email-marketing-statistics# 
**ibid 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office