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Are Your Digital Ads Actually Working? Do You Know How to Tell?

Are Your Digital Ads Actually Working? Do You Know How to Tell?

When done right, digital advertisements work to generate brand awareness, supercharge sales, and optimize conversions.

The most important message in the previous statement for small business owners everywhere?

When done right

If you’re a small business owner wondering whether or not your digital ads are actually working, there are a few key things to look for. To start, let’s address some common questions and concerns we often receive regarding digital ad set-up and management…

Digital Advertising:
Setting Up for Success

Digital advertisements are ideal for reaching the right people, at the right time, with the right message. If you want your company’s digital advertisements to actually work, there are a lot of components that need to be set up just right. Successful ads require:

  • Writing that converts
  • Tracking that’s been set up correctly
  • Appropriately chosen keywords and match types
  • Proper ad extensions

Setting up all of the above steps has the potential to be time-consuming in its own right, regardless of how experienced you may be with digital advertising. However, for business owners who are completely new to digital advertising, these components have the potential to be downright mind-boggling.

Oftentimes, growing businesses will hire out digital ad agencies to handle their ad set-up and management. We’ll discuss this more later. For now, let’s take a look at another key component for digital ads that actually work…

Determining Your Ad Budget

Always keep in mind that your budget – and where you put it – directly influences the type of results you’ll experience. Digital ads that truly work have appropriately-budgeted ad spends placed in particular areas that yield the best possible results. This can depend on a number of factors, and has the ability to change based on how you interpret your analytics. Which leads us to our next point…

How to Tell if Your Digital Ads are Actually Working

Want to know whether or not your ads are actually working? It’s time to analyze your analytics.

Analytics is the best way to observe digital ad performance. However, analytics can be complicated and difficult to understand. Between bid adjustments, reviewing search terms, and adding keywords and negative keywords appropriately, the month-to-month management is just as critical – and overwhelming – as setting your ads up in the first place.

We’re Google Ads Certified & Facebook Ad Partners— Here’s How We Can Help!

Here at Technology Therapy, we know first-hand just how complicated and time-consuming digital ad set-up, management, and analyzation can be. Fortunately, we have a number of dedicated Digital Advertising Specialists on our team whose expertise involves understanding, operating, and capitalizing on all digital advertising platforms. The result? Our clients enjoy the highest possible return on every advertising dollar spent.

Whether you’re just starting your business, or need a fresh pair of eyes to pinpoint areas of concern, or are looking for a knowledgeable team to take over your digital advertising—our Digital Advertising Programs for Start-Ups & Growing Businesses will supercharge your digital ads and give you the results you’re looking for. Learn more about our three specialized digital advertising packages that address the needs of your growing business at every level!

 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office