Why Consumer Digital Behavior Shapes Your Holiday Prep
Unpack the digital behaviors driving this year’s holiday shopping.
What Is Offline Tracking? (And Why Retailers Need It Now)
It’s no secret that over 80% of today’s customers start their shopping journey online. But do you know which digital efforts are actually driving them into your store? If you’re running Google Ads, Facebook campaigns, or email marketing and only measuring online conversions, you’re missing a huge part of the picture. Offline tracking closes the […]
The Predictive Retailer: Using AI to Demystify Social Trends and Boost Sales
Get the scoop on social trends and how to use AI tools to stay ahead and boost your brand’s relevance.
Retail Marketing Lessons from NY Fashion Week: Plan Ahead, Stay Agile
Learn why paying attention to trends like those revealed at Fashion Week can give your retail business a competitive edge.
Are You Skipping Strategy and Jumping into Tactics?
If your marketing plan feels busy but disconnected, you might be missing the most important step: strategy. In this short video, Jennifer Shaheen breaks down the core difference between a marketing strategy (your why and what) and a marketing plan filled with tactics (your how and when). Most businesses jump straight into campaigns, emails, and social posts without aligning those efforts […]
Think, Plan, Do: Building a Smarter Marketing System
Learn the difference between strategy, plan, and tactics—and why it matters for your retail biz.
Holiday Marketing by the Numbers: Key Dates and the Shoppers Behind Them
Discover how holiday shopping stats reveal when — and why — different customers buy.
Retail Strategies That Speak to Shoppers of Every Age
Learn how to make your store feel relevant to every type of customer you serve.
Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Uncover the core differences between strategy and plan A step-by-step process for building and implementing your marketing roadmap Tools for effective execution and maintaining momentum Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action What’s the difference between a marketing strategy […]
Holiday Sales on Autopilot: 7 Retail Automations to Set Up for 2025
Find out the seven retail automations you should set up now for a strong 2025 holiday sales season.