Are Local Shoppers Able to Find You? Why Map Listings Matter More Than Ever
If you run a local retail store, chances are you spend a lot of time thinking about your website, social media, and in-store experience. But one visibility channel that many retailers overlook, and it’s often the first place customers check when deciding where to shop, is map applications. Google Maps. Apple Maps. Bing Maps. Waze. These platforms aren’t […]
7 Google Ads FAQs: Smarter Strategies for Retailers
We’re breaking down seven of the most common Google Ads questions, and how to turn them into smarter marketing moves.
Recipes for Success: Mixing the Right Marketing Ingredients for Your Business
Discover how to mix proven marketing ingredients with your own creative flavor to build a strategy that truly fits your goals.
4 Tips to Holiday-Proof Your Website
Discover 4 essential ways to holiday-proof your website so you can stress less and sell more this season.
What Do You Stand For? Why Values Matter for Retailers
There’s one word I believe every retail business owner needs to revisit regularly: values. Whether you’re prepping for a busy season, hiring new team members, or trying to deepen customer relationships, your values shape every interaction. And right now, with so much noise in the marketplace and customers craving real connection, your business values matter more […]
Goal Setting – Planning for the Year Ahead
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Understand how to align business goals with your mission and values. Create a step-by-step action plan to move from planning to doing. Learn simple tools for tracking and evaluating your progress. Stay flexible and motivated as your business evolves. Goal Setting – Planning […]
Who Are You? Who Are Your Customers?
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Learn how your “why” shapes every part of your marketing. Discover the difference between demographics, psychographics, and technographics. Build detailed buyer personas that help you connect authentically. Reflect on how your personal values influence your customer relationships. Who Are You? Who Are Your […]
Outlining Your Marketing Strategies
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Understand what a marketing strategy is (and isn’t). Learn how to align goals, audiences, and channels using TTG’s “Outline Your Strategy” worksheet. Explore the marketing funnel and 5 Ws framework to guide your decisions. Gain tools to measure progress and adjust your strategy […]
Top 10 FAQs on Using AI for Smarter Business Decisions
Get straightforward answers to real retailer questions about AI and discover how smarter insights can power your next big decision.
Retailers: Turn Outdated Content into Generative Search Opportunities
Explore simple ways to refresh your retail content for better GEO.