From Google to Generative AI: Content That Converts Comparison Shoppers
Learn how consideration phase seekers search and what content pushes them closer to a purchasing decision.
6 Ways to Make Your Google Business Profile a Customer Magnet
Learn 6 ways to make your Google Business Profile more customer-centric.
Small Retailers: This Google Ads Update Changes Everything
Good news for small retailers: Google Ads just got easier and more effective. With Google’s latest Customer Match update, you no longer need 1,000 email addresses to create a custom audience. Now, just 100 customer emails are enough to build targeted ads that reach the right shoppers, at the right time. In this week’s Retail […]
Digital Advertising: What’s Working in 2025
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: The latest digital advertising trends that are delivering results. Tactics for small businesses to improve targeting, messaging, and overall ad performance. Methods to identify your ideal customers, choose platforms, and create compelling ads. Digital Advertising: What’s Working in 2025 Discover how to make […]
Phygital Marketing for Jewelers: 9 Experiences That Connect Digital & Physical
Connect online and in-store touchpoints with 9 phygital marketing ideas for jewelers.
A Retailer’s Guide to Meta’s Creative Automation Features
Get the scoop on Meta Ads Advantage+ Creative Enhancements’ benefits and features for your retail brand.
Pitfalls for Self-Represented Entrepreneurs: What’s in a Name?
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How the wrong name can damage how you’re perceived in the marketplace Why some names lead to legal disputes or costly rebranding How to avoid major pitfalls many businesses unknowingly fall into Pitfalls for Self-Represented Entrepreneurs: What’s in a Name? Seems easy enough […]
How to Reach the Customers Who Don’t Know They Need You (Yet)
Find out how to connect with customers who don’t know they need your product or service (yet).
Why AI Should Be Your Go-To for Smarter Data Analysis
Find out what it means to use AI for data analysis and how to get started the smart way.
Website Best Practices
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Best website practices for B2B, B2C, and eCommerce businesses The latest trends shaping website design, mobile optimization, and user experience Key differences in website strategies for direct-to-consumer vs. business-to-business models Website Best Practices A well-designed website is essential for attracting and converting customers […]