AI Platform Updates – What You Need to Know
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Recent updates to ChatGPT, Claude, Perplexity, Copilot, and Gemini Key differences between free and paid versions of each platform What each tool does best—and how that’s changed How to decide which AI platforms are right for your business needs AI Platform Updates – […]
Offline Tracking Made Simple: 7 Tools for Retail Success
Measure more than clicks with these 7 offline tracking tools.
New to Shopping Ads? Start Here for Holiday Success
Learn the basics of setting up shopping ads for the holidays (and beyond).
How Answer Engine Optimization (AEO) Changes the Game for Retail Marketing
Search behavior has changed—and your content strategy should too. For years, Search Engine Optimization (SEO) focused on keyword stuffing, exact match phrases, and technical tricks. But with the rise of AI-powered search tools like ChatGPT, Copilot, Perplexity, and Google’s SGE, customers aren’t searching the way they used to. They’re asking real questions. And that means […]
From Shop Windows to Screens: The Tools Driving Holiday Shopping
See how AI, social, and personalization drive today’s holiday buyers.
Influences and Influencers: What Retailers Need to Know
Learn why influence matters—and how retailers can put it to work.
Why Consumer Digital Behavior Shapes Your Holiday Prep
Unpack the digital behaviors driving this year’s holiday shopping.
What Is Offline Tracking? (And Why Retailers Need It Now)
It’s no secret that over 80% of today’s customers start their shopping journey online. But do you know which digital efforts are actually driving them into your store? If you’re running Google Ads, Facebook campaigns, or email marketing and only measuring online conversions, you’re missing a huge part of the picture. Offline tracking closes the […]
The Predictive Retailer: Using AI to Demystify Social Trends and Boost Sales
Get the scoop on social trends and how to use AI tools to stay ahead and boost your brand’s relevance.
Retail Marketing Lessons from NY Fashion Week: Plan Ahead, Stay Agile
Learn why paying attention to trends like those revealed at Fashion Week can give your retail business a competitive edge.