Think, Plan, Do: Building a Smarter Marketing System
Learn the difference between strategy, plan, and tactics—and why it matters for your retail biz.
Holiday Marketing by the Numbers: Key Dates and the Shoppers Behind Them
Discover how holiday shopping stats reveal when — and why — different customers buy.
Retail Strategies That Speak to Shoppers of Every Age
Learn how to make your store feel relevant to every type of customer you serve.
Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Uncover the core differences between strategy and plan A step-by-step process for building and implementing your marketing roadmap Tools for effective execution and maintaining momentum Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action What’s the difference between a marketing strategy […]
Holiday Sales on Autopilot: 7 Retail Automations to Set Up for 2025
Find out the seven retail automations you should set up now for a strong 2025 holiday sales season.
Are You Meeting the 3 Digital Expectations Every Customer Has?
Retail customers have changed, and their expectations in the digital space are higher than ever. If your store isn’t keeping up, you could be losing sales before shoppers even engage. In this short video, we break down the 3 digital non-negotiables that every retailer must prioritize in 2025: Personalized communication (email & SMS that actually […]
The Overlooked Link Between Education and Customer Loyalty
Want loyal customers? Start by giving them the knowledge to choose well.
3-Minute Reality Check on Who’s Truly Shopping with You
I’ve had this conversation countless times with retail business owners, and it usually begins the same way. They tell me about their latest marketing campaign, seasonal promotions, or new product lines. But when I ask them to describe their actual customers – not their ideal customers, but the real people walking through their doors – the […]
7 Tips for Remote Team Self-Care for National Wellness Month
Learn 7 tips to create a culture of self-care for your remote team this National Wellness Month.
Why Should Anyone Choose You?
Most businesses struggle to explain why customers should choose them over competitors. They rely on generic promises like “quality service” or “competitive prices,” but these don’t differentiate you from anyone else. Without a clear Unique Selling Position (USP), your business becomes invisible in a crowded marketplace. Your USP must be specific and unique – Generic claims […]