What’s Good for the Environment is Good for Your Business
Discover easy, impactful ways to make your retail or eCommerce business more sustainable.
Technology Tools – What’s Required to Succeed & Why
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Tools to manage tasks, deadlines, and follow-up How to keep track of files, finances, and other basic operations Various platform options from all-in-one solutions to separate tools for separate jobs How to leverage AI tools for time savings Technology Tools – What’s Required […]
Stand Out with Content Your Customers Can Count On
The most powerful marketing strategy for independent retailers today isn’t complicated or expensive—it’s consistency. Jennifer reveals how creating reliable, serialized or episodic content can become your signature difference in the marketplace. In this practical video tip, Jennifer shares specific approaches to creating weekly touchpoints that customers genuinely anticipate. From “Trend Tuesdays” to her favorite “Wear […]
Outpace the Competition: Social Competitive Analysis for Luxury Footwear
Learn how to leverage social media competitive analysis for your luxury footwear brand to understand your competitors and refine your online strategy.
Treat Your Home Page Like Your Storefront
Is Your Digital Storefront Sending Customers Away? Your physical store display cases get refreshed regularly, but when was the last time you gave your website home page the same attention? In this eye-opening video tip, Jennifer Shaheen reveals why a static home page might be costing you business and shares three simple monthly updates that […]
AI Platform Comparison – ChatGPT, Claude & Perplexity
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Unique features to each platform Whether it’s necessary to use all three What each platform excels in comparison to the others AI Platform Comparison – ChatGPT, Claude & Perplexity Understanding AI tools is essential for small business owners looking to improve efficiency and […]
AI Is Changing How Your Customers Shop Online
AI tools like ChatGPT and Gemini are changing the way people search and shop. In this week’s tip, Jennifer Shaheen explains why these shifts matter to retail businesses—and how evolving customer expectations are reshaping what people want from your eCommerce site.
5 Things to Know About Prompt Engineering
Learn what prompt engineering is, why many trainings fall short, and how to find one that works for your business.
Your Voice, Only Smarter: What Makes Claude a Standout AI Tool for Writing
Discover how digital and operational guardrails can save you time and money while elevating your jewelry business’s success.
Are You Empowering Your Customers Along Their Buying Journey?
The awareness phase is where the customer journey begins. Are you meeting them with the right message? In this week’s tip, Jennifer Shaheen shares how retailers can create stronger connections early in the funnel by focusing on empowerment—not just exposure—using three ingredients and focused approach.