Learn About Your Customers by Using the Right Incentives
Incentives go beyond simple discounts. In this tip, Jennifer Shaheen shows how using creative incentives can not only drive sales but also help track of and understand customer behaviors, providing valuable data for your retail business.
Fall into Better Metrics: Comparing Apples to Apples in Marketing
Learn the why and how of comparing the right metrics for your business.
Turn Your Shopping Trips into Business Inspiration
Get ready to hit the stores! In this video, Jennifer explains how your own shopping experiences can inspire fresh ideas and improve your retail strategy. Watch and learn how to use your time as a customer to grow your business.
5 Ways to Make Gift Givers’ Lives a Little Easier This Holiday Season
Give your holiday shoppers the gift of less stress as they’re searching for the perfect gifts this winter. Here are 5 ways to do just that!
Marketing Downhill: Planning Ahead While Embracing Spontaneity on the Slopes
Learn how to balance planning with spontaneity in your digital marketing.
Designing Customer Retail Experiences Beyond Personal Preference
As business owners, we naturally filter decisions through our personal experiences. But what happens when our shopping preferences don’t match our customers’ needs? Discover how expanding your perspective on customer engagement can unlock new opportunities for meaningful connection and business growth. The Experience Design Challenge Personal preferences influence business choices. It’s natural to create experiences […]
Everything You Need to Know About Meta Collabs Posts
Learn how to use Meta Collabs posts to improve your business’s brand awareness and expand its audience reach on Facebook and Instagram.
An Intro to Google’s Free Tools for Your Website
Meet some of Google’s free tools you should start using to level up your website’s optimization and simplify your analytics.
Keep Shoppers Engaged: Create a Holiday Hub on Your Website
Want to build excitement around your holiday offerings? Creating a dedicated holiday section on your website is the perfect way to keep your customers in the loop about all your seasonal specials and events. In this video, TTG founder and president Jennifer Shaheen shares a quick and powerful tip to help retailers make the most […]
Intellectual Property: Pitfalls for Self-Represented Entrepreneurs
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Entrepreneurs can often pursue intellectual property rights and registrations without an attorney Attendees will learn how to do so and some best practices Attendees will learn about the top pitfalls faced by other self-represented applicants and how to avoid them Attendees will become […]