Retail Customers Want Personalization—Are You Delivering?
Personalization is no longer optional—it’s expected. Discover how the future of retail is evolving with technology that allows you to offer tailored customer experiences, even without face-to-face interactions. Watch Jennifer Shaheen’s insights on creating a personalized journey that keeps customers coming back.
Learning to Leverage LinkedIn
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Start with your goals Update and clean-up your profile Check your settings Create a posting strategy Make time daily to engage and build connects Learning to Leverage LinkedIn LinkedIn is a powerful tool for business owners looking to expand their network and grow […]
Tips for Giving Thanks All Year Long as a Small Business Leader
Thanksgiving should be a way of life for every small business owner — here’s why.
6 Ways to Show Gratitude to Your Customers This Thanksgiving
Learn six creative ways to show your customers appreciation this Thanksgiving.
Are Customer Frustrations Costing You Sales?
Did you know? US online retailers lose $136 Billion in sales due to less-than-optimal online checkouts, and physical retailers lose close to $30 Billion due to friction points (according to a Business of Fashion case study, “How to Take the Friction Out of Commerce” – 12/2022). In this tip, Jennifer Shaheen shares practical tips and […]
From Stories to Reels: How Jewelers Can Thrive with Instagram’s Latest Features
Learn the latest Instagram features you should be using to polish your jewelry brand’s presence on the platform.
It’s Not About You: A Customer-Centric Approach to Social Selling
Discover seven tips to keep your customers at the center and strengthen your customer experience on social.
Leverage the Power of Mirroring in Your Retail Marketing
Mirroring isn’t just for face-to-face interactions. In this video, Jennifer Shaheen explains how retailers can apply this powerful technique to digital marketing, creating stronger connections with customers online. Learn how to adapt this popular sales strategy to create marketing content and campaigns that resonate with your audience.
Time Management & Productivity for Small Business Owners
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Identify time wasters and pinpoint areas where you may be procrastinating. Tools to organize your task list effectively. Strategies for better calendar, email, and task list management. Practical, actionable tips tailored specifically for small business owners to manage time more efficiently. Time Management […]
How to Start Selling Online Through Discovery Platforms
Gain the confidence and tips you need to get started selling on discovery platforms and boost your success.